The Problems With Trailers Is That They Reveal Too Much
These days I feel like trailers give away too much details about the movie than expected.
Imagine it this way, you see the trailer and go to watch the movie expecting something more amazing but instead you just see the expanded version of the trailer. The surprise element is what that’s taken away.
Over the years building hype before the movie releases is quite changed. Now when you have such diverse mediums and restless humans, it’s kinda tough to keep people excited before the actual movie releases. So marketing teams started pushing more and more information about their upcoming films.
Just see the recent Batman V Superman trailer, they revealed way too much just to fuel the hype engine. Just imagine seeing that Batman dream sequence for the first time on the large screen or seeing Darkseid pop-up out of nowhere. Boy I would just flip off my seat.
Let me tell you about something that’s more concrete. I guess by now most of you’ll might have seen Terminator: Genisys. It wasn’t that great movie but this is a perfect example of how trailers could spoil your entire movie viewing experience. I won’t indulge into much deeper details but the biggest thing that the trailer reveals is that John Connor (Jason Clarke), savior of humanity, has actually been converted into some kind of advanced cyborg.
Don’t for the amount by which the number of trailers have grown. Forget about the increasing number of trailers but countless extended previews just makes it even worse.
I love being surprised by a movie, but this can only really happen with no/little expectations or no knowledge of the film at all. I mean I would had really enjoyed that Minions movie if it were for the numerous glimpses the trailers gave me about the movie.
Further arguing for the status quo: Trailers, too revealing or otherwise, remain the No. 1 motivator for getting people to see a movie, with 48 percent citing them as the biggest factor, followed closely by the 46 percent of Americans who cite “personal recommendations” from your friends (all of whom, by the way, are secret studio plants). And confirming that nearly 100 percent of what we do around here is utterly meaningless, some 39 percent say they’ll see a movie based solely on the fact that it’s a sequel of another movie they’ve already enjoyed, while a mere 25 percent make their decision because of a review they read online. – Sean O’Neal, A.V. Club
Finally it is worth noting that trailers are cut by a distributor or studio – not the film’s director. Afterall it’s still up to studio executives to determine how best to market a film – and get as many eyeballs into theaters as possible.
Are trailers starting to ruin movies? What do you’ll think, Speak Out in the comments section.